Introducing our

British-Made Velvet Range

Now, you can purchase the complete S.W. James collection in quality, British-made velvet.

As always, each of our velvets has been hand-selected by our expert team - only the best velvet can wrap the unique S.W. James collection of Chesterfields and sofas.

Colour Range

The S.W. James 100% Cotton velvet range

Be the first to own an S.W. James in our beautiful 100% cotton, soft, luxurious velvet.

You can now get hold of our flagship and comfiest Chesterfield - Huxley in a range of beautiful, soft velvets. Also, Monty and Birdie. Well, any of the products in our range. Just let us know what you would like.

In keeping with our quality promise, we‘ve hand-selected the finest velvets from leading British suppliers. All of the velvets in our collection are 100% pure cotton — giving them a luxurious quality and a more lustrous pile.

Why 100% cotton?

Throughout the furniture industry, you’ll find velvets made from a range of synthetic materials — such as rayon or polyester. The problem with this type of velvet is that it tends to have a much shorter lifespan, and is more likely to appear worn over time. As you know, here at S.W. James, we work with only the best.

Our new velvet range will come in striking Reds, Greens, Honeys and Greys.

We have three brand new velvet models at our shop (Monty, Huxley and Birdie) so you can come and see them for yourself if you like.

British-made Velvet

S.W. James Honey

Striking and vibrant, our honey velvet contains a dizzying array of orange, yellow and brown notes.

British-made Velvet

S.W. James Ruby Red

A deep moody red wine tone

British-made Velvet

S.W. James Pine Green

Our dark, rich, British racing green offers a lovely mix of shades as the light bounces off its vintage surface.

British-made Velvet

S.W. James Ash Grey

The S.W. James Ash grey has a lovely charcoal shade.

British-made Velvet

S.W. James Aubergine

Dark and rich, our deep aubergine Purple provides a striking contemporary look

British-made Velvet

S.W. James Black

A deep black shade offers a vintage style to any S.W. James is covers.

See our 5* Reviews

talk to the team

If you have questions, talk directly to Warren

Try our free swatches to experience first hand the quality of our upholstery


S.W. James co-founder

If you are considering an S.W. James, I feel picking a selection of swatches is the best place to get started. You can experience first hand the quality of our upholstery. If you have any questions, call me on 0161 359 5462 or email us

Why order Swatches

Touch and Feel

To truly understand how inviting our leathers and fabrics are, let your senses explore the textures for themselves.


To get an accurate sense of our colour range, you need to experience them first hand. (We have been as precise as we can to represent accurate colour on our website, but it's always best to see colours for yourself.)

Wear, Tear & Characteristics

Touch them, scratch them, spill on them. Try out the resilience of our fabrics and leathers for yourself to judge if they right for you.