S.W. James Would Love To Welcome You To Our Regent Street Sofa Lounge at The Brityard

S.W. James are now open in London! We are incredibly proud to announce we have been invited by the team at The Brityard and The Crown Estates to set up an intimate space called ‘The S.W. James Sofa Lounge’ in their Regent Street showroom. The Crown Estate are backing the very best of British design and S.W. James have been selected to be involved. We are so proud and would love to welcome you in to have a look at our handmade Chesterfield sofas.

S.W. James are hosted in The Brityard - where an eclectic collection of British brands have an opportunity to intermingle and co-habit together. S.W. James can be found on display on the ground floor, in an installation that celebrates our love for handmade furniture and most importantly, all things British. Visit The S.W. James Sofa Lounge and sit in our flagship model - 'Huxley' to see how comfortable he really is.

"We really want to bring a personal feel to our furniture on display - one that is about touch, feel and emotions. We think Brityard is the perfect environment for us to achieve that. With its chic bar with British made wines, coffee and J’LATO ice cream and a calendar of events that includes regular live music, it’s a perfect environment for us” - Warren - S.W. James.

Why not pay us a visit and revel in the charm of our intimate ‘Sofa Lounge’ and experience the comfort and of our handmade Chesterfield sofa’s. Then maybe after your visit lose yourself in the myriad of wonders that London has to offer. Regent Street is considered an unmissable destination in central London. Its position in the heart of London means that Regent Street is just a stone’s throw away from other vibrant destinations, including Oxford Street, Carnaby Street, Soho and Covent Garden, as well as the nearby open spaces of Green Park.

S.W. James - London

The S.W. James Sofa Lounge
Hosted by The Brityard

Our new London ’S.W. James Sofa Lounge' is now open.

S.W. James are hosted in The Brityard on London’s Regent Street - where an eclectic collection of British brands have an opportunity to intermingle and co-habit together. S.W. James can be found on display on the ground floor, in an installation that celebrates our love for handmade furniture and most importantly, all things British.

Brityard is the perfect environment for us, as they want to create an experience that becomes something more than your regular shopping trip. Along with S.W. James, Brityard hosts amazing British brands. Art and food is a big part of the Brityard environment. You can luxuriate in one of our handmade Chesterfields whilst enjoying a glass of British made wine, from Gusbourne or a coffee roasted in Brixton, along with a platter of stunning food from the award-winning Grape and Fig. We would love to meet you.

S.W. James - London

The Iconic Regent Street

Regent street has to be the most British of streets, where-else would we choose our London home. Housed in a beautiful Crown Estate property just a stones throw away from so many glorious British institutions and world famous landmarks - from Carnaby Streets trailblazing fashion in the swinging 60’s, to The Grill Room, where Ian Fleming chose to write when he was in London. Hendon Street, where David Bowie set his iconic album cover for Ziggy Stardust, Liberty, the BBC, are all within a five minute walk.

Regent Street’s Regency buildings home to world class flagship stores including Tory Burch, Burberry, ...and now S.W. James. While tucked away in Regent Street’s neighbouring side streets are a collection of award-winning restaurants. Visit The S.W. James Sofa Longe then spend the rest of your day “Lounging” around some of Londons most beautiful shops and restaurants.

S.W. James - London

Visiting Us / Book an Appointment

Within our intimate ‘Sofa Lounge’ you will find our Flagship and most comfortable Chesterfield - Huxley. We could wax lyrical about how beautiful and comfortable he is, but we appreciate seeing (and sitting) is believing – that’s why we welcome you to come and visit The S.W. James Sofa Lounge on Regent Street and try for yourself. We'd love to meet you.

.Although we may be on one of the busiest shopping streets in the UK we still like to keep things very personal at S.W James.

If you are planning to visit us we recommend you book an appointment as we need to ensure that someone is there to greet you on arrival and to answer all your questions you may have.  In order to give you the very best experience please contact Warren ahead of your visit and book an appointment by calling him on 0207 0999 428. We can have a chat and work out a convenient time to visit the S.W. James Sofa Lounge.

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Find Us

S.W. James - Handmade British Chesterfields
Brityard 310-312 Regent Street, London, W1B 3AU

0207 0999 428
info@swjames.com

** Please book an appointment and let us know you are coming **
Although we may be on one of the busiest shopping streets in the UK we still like to keep things very personal at S.W James.

If you are planning to visit us we need to ensure that someone is there to greet you on arrival and to answer all your questions you may have. In order to give you the very best experience please contact Warren ahead of your visit and book an appointment by calling him on 0207 0999 428. We can have a chat and work out a convenient time to visit the S.W. James Sofa Lounge.

Opening Times

Monday to Wednesday - 8am - 6pm

Thursday to Friday - 8am - 7pm

Saturday - 9am - 7pm

Sunday - 9am - 6pm

Visit our Cheshire Showroom

In The North

If you would prefer to visit us in the north of England, why not visit our Cheshire Showroom. We’re located in Bollington – a delightful village nestled in stunning Cheshire countryside. Book an appointment to come and experience how comfortable our Chesterfields really are.

To book your personal tailored appointment, please contact Warren on 0161 359 5462 or send him an email.